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Listerine Lozenges (Revised) - Peter C. Bell

By Peter C. Bell

Release Date: 1999-05-21

Genre: Business & Personal Finance

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A pharmaceutical house is considering introducing a throat lozenge on the market and is undecided about whether to conduct a test market and whether to order manufacturing equipment now or later. Probability assessments are given, permitting the use of a decision tree. Also possible are considerations of the value of information. (A Microsoft Excel model is available for use with this case, product 7A99E016.)
Pineal: Xt Open Your Third Eye

Listerine Lozenges (Revised) - Peter C. Bell

By Peter C. Bell

Release Date: 1999-05-21

Genre: Business & Personal Finance

(0 ratings)
Read Download
A pharmaceutical house is considering introducing a throat lozenge on the market and is undecided about whether to conduct a test market and whether to order manufacturing equipment now or later. Probability assessments are given, permitting the use of a decision tree. Also possible are considerations of the value of information. (A Microsoft Excel model is available for use with this case, product 7A99E016.)
Pineal: Xt Open Your Third Eye

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Pineal: Xt Open Your Third Eye